A short film is a really quick and easy way to spread your campaign message. The art of making short films lies in delivering a powerful message in as short time as possible. A campaign film is most effective when it creates an emotional response and engages the viewer on a personal level. Essential ingredients for your film are:
1. A clear message
2. An engaging story – Films that engage the viewer, have a story that hooks them in. A great way of doing this is to include personal stories which connect emotionally
3. Know your audience – who is your film targeted at? Design the film with them in mind.
4. Produce films which encourage discussion
5. Use powerful facts and statistics